Affiliate & Advertising Disclosure

Version Date: July 21, 2026

Affiliate & Advertising Disclosure

Effective Date: July 21, 2026

This Affiliate & Advertising Disclosure explains how High West Legacy Project LLC, doing business as Start Western Riding (“Start Western Riding,” “we,” “our,” or “us”), may earn revenue through affiliate relationships, sponsorships, advertising, and other promotional partnerships.

This Disclosure should be read together with our Terms of Use, Privacy Policy, and other Platform policies.


1. Our Commitment to Transparency

Our mission is to help riders confidently navigate their western riding journey while helping quality equine businesses grow.

From time to time, we may receive compensation from businesses, brands, or service providers featured on the Platform.

Whenever possible, we strive to clearly identify paid relationships so users can make informed decisions.


2. Affiliate Relationships

Some links on the Platform may be affiliate links.

If you click an affiliate link and make a purchase, Start Western Riding may receive a commission or other compensation at no additional cost to you.

Affiliate commissions help support:

  • Maintaining the directory.
  • Creating educational content.
  • Operating the Platform.
  • Developing new technology.
  • Improving Artificial Intelligence features.
  • Supporting rider education.
  • Expanding Platform services.

Purchasing through affiliate links is entirely optional.


3. Products and Services We May Promote

Affiliate relationships may include products or services such as:

  • Riding apparel
  • Tack
  • Saddles
  • Horse care products
  • Feed and supplements
  • Training equipment
  • Books
  • Educational courses
  • Insurance providers
  • Boarding facilities
  • Lesson programs
  • Trail rides
  • Clinics
  • Events
  • Software
  • Business services
  • Technology platforms
  • Travel services
  • Marketplace products
  • Other equine-related products and services

These categories may expand as the Platform grows.


4. Sponsored Content

Businesses or organizations may pay to sponsor content on the Platform.

Sponsored content may include:

  • Articles
  • Videos
  • Podcasts
  • Newsletters
  • Social media posts
  • Educational resources
  • Business spotlights
  • Event promotions
  • Marketplace promotions
  • Email campaigns

When practical, sponsored content will be identified using terms such as:

  • Sponsored
  • Advertisement
  • Paid Partnership
  • Sponsor
  • Featured Partner

5. Featured Businesses

Some businesses may receive enhanced visibility because they:

  • Purchase advertising.
  • Purchase sponsorships.
  • Participate in membership programs.
  • Support Platform initiatives.
  • Participate in promotional campaigns.

Featured placement should not be interpreted as:

  • An endorsement.
  • A guarantee of quality.
  • A recommendation.
  • Verification of services.
  • A guarantee of customer satisfaction.

Users should always conduct their own research before selecting a business.


6. Editorial Independence

Although we may receive compensation from advertisers, sponsors, or affiliate partners, we strive to maintain editorial independence.

Our educational content, articles, guides, quizzes, recommendations, and directory resources are intended to provide helpful information to riders.

Compensation does not guarantee favorable coverage, rankings, reviews, recommendations, or editorial opinions.


7. Artificial Intelligence and Recommendations

As our Platform evolves, recommendations may be influenced by a variety of factors, including:

  • Rider preferences
  • Quiz responses
  • Geographic location
  • Business profile completeness
  • Reviews
  • Platform activity
  • Editorial judgment
  • Artificial intelligence systems
  • Sponsorships
  • Membership participation
  • Advertising relationships, where applicable

Recommendation placement may combine both objective and commercial factors and should not be interpreted as a guarantee of quality or suitability.


8. Advertising

Start Western Riding may display advertising throughout the Platform.

Advertising may appear in:

  • Business listings
  • Search results
  • Educational content
  • Newsletters
  • Podcasts
  • Videos
  • Mobile applications
  • Marketplace pages
  • Rider dashboards
  • Business dashboards
  • Future Platform features

Advertisements may be provided directly by Start Western Riding or by third-party advertising partners.


9. Third-Party Advertising

Third-party advertising partners may use cookies, pixels, or similar technologies to display relevant advertisements and measure advertising performance.

Their collection and use of information is governed by their own privacy policies.

For more information about our use of cookies, please review our Cookie Policy.


10. Business Memberships and Sponsorships

Businesses may purchase memberships, sponsorships, advertising packages, or other promotional opportunities through the Platform.

Participation in paid programs does not guarantee:

  • Leads
  • Bookings
  • Revenue
  • Search rankings
  • Recommendation placement
  • Customer inquiries
  • Editorial coverage
  • Business success

Advertising and sponsorship opportunities are marketing services, not guarantees of specific business outcomes.


11. Future Revenue Models

As Start Western Riding grows, we may introduce additional revenue models, including:

  • Marketplace commissions
  • Booking commissions
  • Ticketing fees
  • Referral fees
  • Subscription services
  • Premium memberships
  • Digital products
  • Software subscriptions
  • Educational programs
  • Event sponsorships
  • Licensing
  • Strategic partnerships
  • Artificial intelligence services
  • Data insights offered in compliance with our Privacy Policy
  • Other lawful revenue opportunities

This Disclosure applies to future revenue models unless a separate disclosure is provided.


12. Your Responsibility

You are responsible for evaluating businesses, products, services, instructors, facilities, events, and recommendations before making purchasing decisions.

Start Western Riding encourages users to:

  • Conduct independent research.
  • Read reviews.
  • Ask questions.
  • Verify credentials.
  • Evaluate pricing.
  • Consider their own riding goals and experience.

Nothing on the Platform should be interpreted as professional financial, legal, veterinary, medical, or business advice.


13. Changes to This Disclosure

We may update this Affiliate & Advertising Disclosure from time to time to reflect:

  • New advertising opportunities.
  • Affiliate relationships.
  • Marketplace developments.
  • New Platform features.
  • Artificial intelligence developments.
  • Legal requirements.
  • Industry best practices.

When changes are made, we will update the Effective Date at the top of this Disclosure.

Your continued use of the Platform after changes become effective constitutes acceptance of the revised Disclosure.


14. Contact Us

If you have questions regarding this Affiliate & Advertising Disclosure, please contact:

High West Legacy Project LLC
Doing Business As: Start Western Riding

6300 Sagewood Dr., Suite H #598
Park City, Utah 84098

Email: hello@startwesternriding.com