Cookie Policy

Version Date: July 21, 2026

COOKIE POLICY

Effective Date: July 21, 2026

This Cookie Policy explains how High West Legacy Project LLC, doing business as Start Western Riding (“Start Western Riding,” “we,” “our,” or “us”), uses cookies and similar technologies when you visit our website, create an account, use our services, or interact with our Platform.

This Cookie Policy should be read together with our Privacy Policy and Terms of Use.

1. What Are Cookies?

Cookies are small text files stored on your computer, tablet, or mobile device when you visit a website.

Cookies help websites recognize your device, remember your preferences, improve website performance, personalize your experience, and better understand how visitors use the Platform.

In addition to cookies, we may use similar technologies such as:

Pixels
Web beacons
Tags
Local storage
Software development kits (SDKs)
Session storage
Device identifiers

For simplicity, this Policy refers to all of these technologies as “cookies.”

2. Why We Use Cookies

We use cookies to:

Operate the Platform.
Keep you signed into your account.
Remember your preferences.
Improve website performance.
Measure website traffic.
Understand how users interact with the Platform.
Personalize your experience.
Improve the Find Your Riding Path™ quiz.
Improve HorsePower Listings™.
Improve HorsePower Insights™.
Improve Artificial Intelligence recommendations.
Deliver more relevant content.
Prevent fraud and abuse.
Maintain Platform security.
Support advertising and marketing efforts.
Measure the effectiveness of campaigns.
Improve future products and services.

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the Platform to function properly. Examples include:

User authentication
Login sessions
Security
Fraud prevention
Account management
Payment processing
Form submissions
Website functionality

These cookies cannot generally be disabled because they are necessary to provide the services you request.

Performance and Analytics Cookies

These cookies help us understand how visitors use the Platform. They allow us to measure:

Website traffic
Popular pages
User journeys
Quiz completion
Directory searches
Feature usage
Page performance
Technical issues

Analytics help us improve the Platform over time.

Functional Cookies

These cookies remember choices you make to improve your experience. Examples include:

Preferred location
Saved searches
Favorite businesses
Display preferences
Language settings
User preferences
Recently viewed content

Advertising and Marketing Cookies

These cookies help us deliver more relevant advertising and measure marketing effectiveness. They may help us:

Show relevant advertisements.
Limit repetitive ads.
Measure campaign performance.
Understand advertising conversions.
Build audience segments.
Deliver remarketing campaigns.

Advertising cookies may be placed by us or by trusted advertising partners.

Artificial Intelligence and Personalization

As our Platform evolves, cookies and similar technologies may help personalize your experience by supporting:

Rider recommendations.
Business recommendations.
Quiz improvements.
Educational content recommendations.
Search relevance.
Personalized dashboards.
Artificial intelligence features.
Product recommendations.
Marketplace experiences.

These technologies help improve your experience but do not replace your own judgment when selecting businesses or participating in equine activities.

4. Third-Party Cookies

Some cookies may be placed by trusted third-party service providers that help us operate the Platform. These providers may include services for:

Website analytics
Payment processing
Customer support
Marketing automation
Email communications
Customer relationship management (CRM)
Advertising
Video hosting
Social media integrations
Artificial intelligence tools
Booking services
Scheduling software
Website optimization

These third parties maintain their own privacy policies and cookie practices.

5. Future Technologies

As Start Western Riding grows, we may introduce additional technologies that rely on cookies or similar tools, including:

Mobile applications
Marketplace functionality
Booking services
Artificial intelligence assistants
Recommendation engines
Loyalty programs
Event management
Business software
CRM tools
Community features
New Platform experiences

This Cookie Policy applies to those technologies unless a separate notice is provided.

6. Managing Cookies

Most web browsers allow you to:

View stored cookies.
Delete cookies.
Block cookies.
Limit certain cookies.
Configure browser privacy settings.

Please note that disabling certain cookies may affect the functionality of the Platform. Some features may not work properly if essential cookies are disabled.

7. Browser Controls

You can generally manage cookies through your browser settings. Because browser settings vary, please consult your browser’s help documentation for instructions on managing cookies.

8. Do Not Track

Some browsers include a “Do Not Track” feature. Because there is currently no universal standard for responding to these signals, Start Western Riding does not currently respond to Do Not Track requests. We may continue to update our practices if industry standards evolve.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

Changes in technology.
New Platform features.
Artificial intelligence developments.
Legal requirements.
Industry best practices.
Changes to our business operations.

When updates are made, we will revise the Effective Date at the top of this Policy. Your continued use of the Platform after updates become effective constitutes acceptance of the revised Cookie Policy.

10. Contact Us

If you have questions regarding this Cookie Policy or our use of cookies, please contact:

High West Legacy Project LLC
Doing Business As: Start Western Riding

6300 Sagewood Dr., Suite H #598
Park City, Utah 84098

Email: hello@startwesternriding.com