Privacy Policy

Privacy Policy

Effective Date: July 21, 2026

Start Western Riding (“Start Western Riding,” “we,” “our,” or “us”) is owned and operated by High West Legacy Project LLC, a Utah limited liability company.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, create an account, complete quizzes, use our services, purchase memberships, interact with businesses, attend events, contribute content, or otherwise use the Start Western Riding platform (collectively, the “Platform”).

By accessing or using the Platform, you acknowledge that you have read and understand this Privacy Policy.

1. Our Privacy Principles

We believe trust is earned.

Our goal is to help riders discover western riding while helping quality equine businesses grow. To do that, we collect information that allows us to personalize experiences, improve our Platform, and connect riders with businesses that best meet their needs.

Our approach is guided by these principles:

• We strive to be transparent about how we collect and use information.
• We collect information that helps us operate, improve, and grow the Platform.
• We work to protect personal information using reasonable safeguards.
• We continually improve our products using technology, including artificial intelligence.
• We give users choices regarding their information where practical and required by law.

2. Definitions

For purposes of this Privacy Policy:

Personal Information means information that identifies, relates to, describes, or could reasonably be linked to an individual.

Business Information means information submitted by or about an equine business, including listings, contact information, services, events, and promotional content.

Platform means the Start Western Riding website, applications, memberships, directories, software, communications, and all related products and services.

Rider means any individual using the Platform to learn about, discover, or participate in western riding.

Business means any organization or individual offering equine-related products or services through the Platform.

Artificial Intelligence (AI) includes machine learning, recommendation systems, automation, language models, and similar technologies used to improve the Platform.

3. Information We Collect

Information You Provide

Depending on how you use the Platform, you may provide information including:

• Name
• Email address
• Telephone number
• Mailing address
• Account credentials
• Riding experience
• Riding interests
• Riding goals
• Quiz responses
• Saved businesses
• Favorite disciplines
• Event registrations
• Membership selections
• Payment information (processed by third-party payment providers)
• Business profile information
• Business descriptions
• Photos
• Videos
• Reviews
• Ratings
• Messages
• Customer support requests
• Survey responses
• Contributor submissions
• Educational articles
• Social media submissions
• Marketing preferences

You may also voluntarily provide information regarding your riding preferences, accessibility needs, physical limitations, horse ownership, or other information that helps personalize your experience.

Information We Collect Automatically

When you use the Platform, we may automatically collect information including:

• IP address
• Browser type
• Device type
• Operating system
• Device identifiers
• Approximate geographic location
• Referral source
• Search activity
• Businesses viewed
• Articles viewed
• Events viewed
• Time spent on pages
• Clicks and interactions
• Session activity
• Advertising identifiers
• Cookies
• Pixel tags
• Analytics information
• Performance information
• Crash reports
• Log files

If we offer a mobile application in the future, additional device permissions and location information may be collected with your permission.

Information From Third Parties

We may receive information from:

• Google Sign-In
• Apple Sign-In
• Social media platforms
• Payment processors
• Analytics providers
• Advertising partners
• Business partners
• Public business directories
• Public records
• Sponsors
• Referral partners
• Artificial intelligence providers
• Other third-party integrations you authorize

4. Sensitive Information

We generally do not request sensitive personal information.

If you voluntarily provide information relating to health conditions, disabilities, riding limitations, or similar information, we may use that information to personalize recommendations and improve your experience.

Please do not submit information that is unnecessary for your use of the Platform.

5. How We Use Information

We may use information to:

• Create and manage accounts
• Authenticate users
• Verify businesses
• Process memberships
• Process payments
• Match riders with businesses
• Personalize recommendations
• Generate quiz results
• Recommend instructors
• Recommend events
• Recommend products
• Recommend educational resources
• Respond to inquiries
• Provide customer support
• Improve search functionality
• Improve Platform usability
• Improve artificial intelligence systems
• Generate HorsePower Insights™
• Analyze rider trends
• Analyze business trends
• Develop new products
• Improve existing products
• Detect fraud
• Protect Platform security
• Prevent abuse
• Conduct research
• Create benchmark reports
• Generate anonymous market insights
• Send newsletters
• Send transactional communications
• Send marketing communications where permitted by law
• Measure advertising effectiveness
• Comply with legal obligations
• Enforce our agreements
• Operate and grow the Platform

6. Artificial Intelligence

Artificial intelligence is integrated into various aspects of the Platform.

AI may be used to:

• Personalize recommendations
• Match riders with businesses
• Improve search
• Recommend educational content
• Generate summaries
• Support customer service
• Analyze trends
• Detect fraud
• Improve platform functionality
• Develop future features

AI-generated recommendations may not always be accurate or complete.

Users should exercise their own judgment before making decisions based on AI-generated content.

AI Improvement

We may use information, including aggregated and de-identified information, to improve our artificial intelligence systems, recommendation engines, personalization tools, search capabilities, fraud detection systems, analytics, and future Platform features.

We do not use your personal information to train publicly available third-party artificial intelligence models unless we separately disclose that practice or obtain any required permissions.

7. When We Share Information

We may share information with:

Businesses

If you submit an inquiry, request information, request a lesson, complete a matching quiz, register for an event, request a booking, or otherwise choose to interact with a business, we may share information necessary to facilitate that interaction.

Service Providers

We may share information with trusted providers that help us operate the Platform, including:

• Cloud hosting providers
• Payment processors
• Email service providers
• Customer support providers
• Marketing platforms
• Analytics providers
• Artificial intelligence providers
• Security providers
• Technology vendors

Sponsors and Advertising Partners

We may share information with sponsors, advertisers, promotional partners, and affiliates to provide relevant offers, promotions, sponsored experiences, educational campaigns, and marketing opportunities.

Where required by law, we will obtain appropriate consent before sharing information for certain marketing purposes.

Professional Advisors

We may share information with accountants, attorneys, auditors, insurers, consultants, and other professional advisors as reasonably necessary.

Legal Requirements

We may disclose information if required by law or when we believe disclosure is necessary to:

• Comply with legal obligations
• Protect users
• Prevent fraud
• Protect our rights
• Respond to lawful requests
• Investigate security incidents

Business Transactions

If Start Western Riding is involved in a merger, acquisition, financing, investment, restructuring, sale of assets, bankruptcy, or similar transaction, information may be transferred as part of that transaction.

8. Aggregated and De-Identified Information

We may create, use, publish, license, sell, or otherwise share aggregated, anonymous, statistical, or de-identified information that does not reasonably identify individual users.

This information may be used to develop:

• HorsePower Insights™
• Industry reports
• Market trends
• Rider demand reports
• Business benchmarks
• Economic analyses
• Educational materials
• Artificial intelligence models
• Recommendation systems
• Research reports
• White papers
• Public statistics
• Media insights

9. Advertising, Sponsorships and Affiliate Relationships

The Platform may include:

• Sponsored businesses
• Featured listings
• Sponsored educational content
• Affiliate links
• Product recommendations
• Sponsored events
• Promotions
• Giveaways
• Discount programs
• Advertising

If you purchase products or services through affiliate links, we may receive compensation.

Sponsored content will be identified where appropriate.

10. Communications

We may send:

• Account notifications
• Booking updates
• Membership information
• Payment receipts
• Security notices
• Customer support communications
• Product updates
• Newsletters
• Promotional emails
• Event announcements
• Surveys

You may unsubscribe from marketing communications at any time. Certain transactional communications cannot be disabled because they are necessary to operate your account or provide requested services.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember preferences
• Keep users signed in
• Analyze traffic
• Improve performance
• Personalize experiences
• Measure advertising effectiveness
• Prevent fraud
• Understand Platform usage

You can control cookies through your browser settings, although disabling cookies may affect certain features.

12. Public Content

Information you voluntarily make public may be visible to others.

This includes:

• Business listings
• Reviews
• Ratings
• Contributor articles
• Comments
• Public profiles
• Photos
• Videos
• Event listings

Please consider carefully what information you choose to make public.

13. Your Choices and Privacy Rights

Subject to applicable law, you may have the right to:

• Access your information
• Correct inaccurate information
• Request deletion
• Delete your account
• Opt out of marketing emails
• Update communication preferences
• Manage cookie settings where available
• Exercise additional privacy rights available under applicable law

To submit a privacy request, contact hello@startwesternriding.com.

We may verify your identity before processing certain requests.

14. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security system or method of electronic transmission can be guaranteed to be completely secure.

Users are responsible for protecting their passwords and account credentials.

15. Data Retention

We retain information for as long as reasonably necessary to:

• Provide services
• Maintain accounts
• Improve the Platform
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Prevent fraud
• Maintain business records

Retention periods may vary depending on the type of information and applicable legal requirements.

16. International Users

Our Platform is operated from the United States.

If you access the Platform from another country, you understand that your information may be transferred to, processed, and stored in the United States or other countries where our service providers operate.

17. Children’s Privacy

The Platform is intended for a general audience and is not directed to children under the age of 13 without parental involvement.

If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete that information.

18. Third-Party Websites and Services

The Platform may contain links to third-party websites, businesses, products, services, and applications.

We are not responsible for the privacy practices or content of those third parties.

We encourage users to review the privacy policies of any third-party services they choose to use.

19. Do Not Track

Some web browsers offer a “Do Not Track” setting.

Because there is not currently a universally accepted standard for responding to Do Not Track signals, the Platform may not respond to those settings.

20. State Privacy Rights

Residents of certain states may have additional privacy rights under applicable law.

Where required, we will honor applicable rights regarding access, correction, deletion, portability, or restrictions on the processing of personal information.

To exercise applicable rights, please contact us using the information provided below.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When material changes are made, we will update the Effective Date and may provide additional notice through the Platform or by email where appropriate.

Your continued use of the Platform after updates become effective constitutes acceptance of the revised Privacy Policy.

22. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

High West Legacy Project LLC
Doing Business As: Start Western Riding

6300 Sagewood Dr., Suite H #598
Park City, UT 84098

Email: hello@startwesternriding.com